This report is intended for use by Demand Partners
The Buyer's Report is aimed at programmatic buyers using Fyber. The Buyer's Report enables you to perform in-depth analysis on the traffic you receive and your bidding landscape in order to optimize performance. The data shown in the Buyer's Report is based on aggregated data collected from the Fyber Marketplace and is updated on an hourly basis.
For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.
Set out below are the groups and the dimensions contained within them, relevant to the Buyer's Report.
The date and time of the report
The type of auction - First Price, Second Price or Fixed Price
The age of the user, when available.
Fyber does not collect data on users below the age of 13 and abides by all COPPA regulations
The gender of the user, when available
Ad units are containers you place in your apps to show ads to users.
Ad Units send ad requests to Fyber, then display the ads they receive to complete the request.
Type of ad unit can be either display, video or video and display.
The advertiser's domain - for example, advertiser.com
Programmatic or Mediation
The campaign ID as defined by the advertiser in the bid response
The creative ID as defined by the advertiser in the bid response
The format of the ad that was displayed as returned in the ad response. The same value as ad unit type.
- Display or Video
Demand Source Name
Demand partners who bid in the auction
(Winning) Demand Source Name
Demand partner who won the auction
Demand Source Type
The type of demand integration. Can be one of the following:
- Programmatic Mediation
- Mediated Networks
- Custom API
Seat ID of the buyer on the DSP
Seat name of the buyer on the DSP
The type of connection as sent in the ad request. Ca be either WIFI, 3G or 4G
Device ID Type
The device operating system
The creative ad size passed in the ad markup
Ad Unity Type
Type of ad unit container can be either video, display, video & display or native. The ad types available to an ad unit depend on the placement type you selected when creating it. (Suggest removing this)
- Display: An ad unit type that supports display only
- Video: An ad unit type that supports video only
- Video & Display: An ad unit type that supports video only
Ad Unity Name
The app's unique store identifier
App identifier within Fyber's system
The name of the app
Category (App Store)
Indicator of whether users have asked not be tracked
Placement identifier in Fyber's system
Name given by publisher to a placement they created on Fyber
Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.
- Banner: A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.
- Rewarded: An ad placement type Supports video content.
- Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
The country in which the impression was served
The source of the data. Can be either by Fyber's data or the demand partner's reports
For mediated networks, describes whether rank was manually overridden by publisher. Can be either Overridden or Not Overridden
Winner Demand Network Rank
The rank of the demand partner that won the auction. Applicable only to mediation or custom API demand sources.
Metrics appear in the left pane under the dimensions.
Avg. Floor Price
Average floor price of all the bid requests
Sum (Floor Prices) / Sum(Bid Requests)
The number of requests sent to each demand partner
Sum (Bid Requests)
The number of ads that were successfully sold via an auction
Sum (Bids Won)
Avg. Clear Price
The average price that the demand partner paid for 1000 impressions
Sum (Clear Price) / Sum (Cleared)
Demand Fill Rate
Total number of impressions divided by the number of bid requests. This is the "full funnel" success rate indicator.
Sum (Impressions) / Sum (Bid Requests)
Avg. Win Bid Price
Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. Win Bid Price is higher than the price the demand partner pays for the impression.
Sum (Win Bid Price) / Sum (Clears)
Total number of impressions divided by total number of bids that won the auction
Sum(Impressions) / Sum(Cleared)
The total number of times users click an ad
The ratio of rewarded video completions to rewarded video impressions
Sum (Rewarded Completions) / Sum (Impressions)
Click Through Rate - the total number of clicks divided by the total number of impressions
[Sum (Clicks) / Sum (Impressions)] * 100%
The number of times users completed watching a rewarded video
Sum (Rewarded Completions)
Internal Users: Gross Revenue
Demand Partners: Total Spend
Total payment received from demand. Some of this revenue is paid directly by the demand partner.
Sum (Total Revenue)
Avg. Bid Price
The average price the demand partner bids, in terms of CPM
Sum (Bid Price)/ sum(Bid Requests)
The number of time an ad is shown
Demand Fill Rate
The percentage of ads served (impressions) out of the bid requests sent to a particular demand partner
Sum ((Impressions) / Sum (Bid Requests)) * 100
Bid Response Rate
The percentage of "valid responses" ("won" or "lost on price" responses) received from a demand partner out of the bid requests sent by the exchange
Sum ((Bid Responses ('won' or 'lost on price') / Sum (Bid Requests)) * 100
The number of "valid bid responses" ("won" or "lost on price" responses) returned by the demand partner to bid on the inventory
Sum ((Bid Responses (with status 'won' or 'lost on price'))
Network Clear Rate
Indicates how successful a demand partner was to win the auctions in which they participated
Sum (Cleared) / sum(Bid Requests)
Updated about a month ago