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Buyer's Report

This report is intended for use by Demand Partners

Introduction

The Buyer's Report is aimed at programmatic buyers using Fyber. The Buyer's Report enables you to perform in-depth analysis on the traffic you receive and your bidding landscape in order to optimize performance. The data shown in the Buyer's Report is based on aggregated data collected from the Fyber Marketplace and is updated on an hourly basis.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Buyer's Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Buyer's Report.

Group Name
Dimension
Description

Date/Time

-

The date and time of the report

Auction

Auction Type

The type of auction - First Price, Second Price or Fixed Price

Audience

Age

The age of the user, when available.

Fyber does not collect data on users below the age of 13 and abides by all COPPA regulations

Gender

The gender of the user, when available

Delivery

Ad Unit

Ad units are containers you place in your apps to show ads to users.

Ad Units send ad requests to Fyber, then display the ads they receive to complete the request.

Type of ad unit can be either display, video or video and display.

SDK/Tag Version

SDK or JavaScript Tag version

Demand

Advertiser Domain

The advertiser's domain - for example, advertiser.com

Buying Mechanic

Programmatic or Mediation

Campaign ID

The campaign ID as defined by the advertiser in the bid response

Creative ID

The creative ID as defined by the advertiser in the bid response

Creative Type

The format of the ad that was displayed as returned in the ad response. The same value as ad unit type.

  • Display
  • Video
  • Display or Video

Demand Source Name

Demand partners who bid in the auction

(Winning) Demand Source Name

Demand partner who won the auction

Demand Source Type

The type of demand integration. Can be one of the following:

  • Programmatic
  • Programmatic Mediation
  • Mediated Networks
  • Custom API

Seat ID

Seat ID of the buyer on the DSP

Seat Name

Seat name of the buyer on the DSP

Device

Connection Type

The type of connection as sent in the ad request. Ca be either WIFI, 3G or 4G

Device Carrier

Device ID Type

Device Language

Device Manufacturer

Device Model

Device OS

The device operating system

Inventory

Ad Size

The creative ad size passed in the ad markup

Ad Unity Type

Type of ad unit container can be either video, display, video & display or native. The ad types available to an ad unit depend on the placement type you selected when creating it. (Suggest removing this)

  • Display: An ad unit type that supports display only
  • Video: An ad unit type that supports video only
  • Video & Display: An ad unit type that supports video only

Ad Unity Name

App Bundle

The app's unique store identifier

App ID

App identifier within Fyber's system

App Name

The name of the app

Category (App Store)

Category (IAB)

DNT

Indicator of whether users have asked not be tracked

Placement ID

Placement identifier in Fyber's system

Placement Name

Name given by publisher to a placement they created on Fyber

Placement Type

Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.

  • Banner: A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.
  • Rewarded: An ad placement type Supports video content.
  • Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.

Product Line

Either Fyber FairBid or Fyber Marketplace

Location

Country

The country in which the impression was served

Language Code

Language Type

Reporting Source

The source of the data. Can be either by Fyber's data or the demand partner's reports

Overriden Rank

For mediated networks, describes whether rank was manually overridden by publisher. Can be either Overridden or Not Overridden

Winner Demand Network Rank

The rank of the demand partner that won the auction. Applicable only to mediation or custom API demand sources.

Buyer's Report Metrics

Metrics appear in the left pane under the dimensions.

Group
Metric
Description
Forumla

Bids

Avg. Floor Price

Average floor price of all the bid requests

Sum (Floor Prices) / Sum(Bid Requests)

Bid Requests

The number of requests sent to each demand partner

Sum (Bid Requests)

Auction

Cleared

The number of ads that were successfully sold via an auction

Sum (Bids Won)

Avg. Clear Price

The average price that the demand partner paid for 1000 impressions

Sum (Clear Price) / Sum (Cleared)

Demand Fill Rate

Total number of impressions divided by the number of bid requests. This is the "full funnel" success rate indicator.

Sum (Impressions) / Sum (Bid Requests)

Avg. Win Bid Price

Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. Win Bid Price is higher than the price the demand partner pays for the impression.

Sum (Win Bid Price) / Sum (Clears)

Delivery

Survival Rate

Total number of impressions divided by total number of bids that won the auction

Sum(Impressions) / Sum(Cleared)

Engagement

Clicks

The total number of times users click an ad

Sum (Clicks)

Completion Rate

The ratio of rewarded video completions to rewarded video impressions

Sum (Rewarded Completions) / Sum (Impressions)

CTR

Click Through Rate - the total number of clicks divided by the total number of impressions

[Sum (Clicks) / Sum (Impressions)] * 100%

Rewarded Completions

The number of times users completed watching a rewarded video

Sum (Rewarded Completions)

Revenue

Internal Users: Gross Revenue

Demand Partners: Total Spend

Total payment received from demand. Some of this revenue is paid directly by the demand partner.

Sum (Total Revenue)

Avg. Bid Price

The average price the demand partner bids, in terms of CPM

Sum (Bid Price)/ sum(Bid Requests)

Impressions

The number of time an ad is shown

Sum (Impressions)

Demand Fill Rate

The percentage of ads served (impressions) out of the bid requests sent to a particular demand partner

Sum ((Impressions) / Sum (Bid Requests)) * 100

Bid Response Rate

The percentage of "valid responses" ("won" or "lost on price" responses) received from a demand partner out of the bid requests sent by the exchange

Sum ((Bid Responses ('won' or 'lost on price') / Sum (Bid Requests)) * 100

Bid Responses

The number of "valid bid responses" ("won" or "lost on price" responses) returned by the demand partner to bid on the inventory

Sum ((Bid Responses (with status 'won' or 'lost on price'))

Network Clear Rate

Indicates how successful a demand partner was to win the auctions in which they participated

Sum (Cleared) / sum(Bid Requests)

Publisher Payout

Net revenue per publisher before ad serving fees (for Programmatic Mediation Networks only)

Sum (Publisher Revenue)

Updated 3 days ago

Buyer's Report


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